read and forget

economy custard is a collection of sightings by Simon Sharville.

I’m a freelance Graphic Designer. I was born in South London and now live in South London and sometimes feel I haven’t gone very far. Along the way I travelled all over Europe, have lived many years in Hamburg, many months in Corfu and somehow got on the wrong bus and ended up back here. But it’s nice here at the moment, well the weather’s not very good but what can you do.

Here’s a little Marketing description about my age group that I found somewhere. Don’t you just love Marketing people. The way they put everyone in a box.

“The target will be children of the 60s, ideologically committed but materialistic too, wealthy but pining for idealistic pasts. The ’emotional offering’ they’re looking for is reparation. The feeling that in buying this product they’re are putting something back into the world, and into their lives.”

So true, so true.

economy custard started as an idea for an ever expanding scrapbook. I’ve always kept scrapbooks and I’ve even a few by other people I found, which are great. It is meant to be a collection of all sorts of things but has ended up as mainly photo’s taken on my wanderings. Which is fine. You see many things out of the corner of your eye that you just let go and I try to capture them and show people what they are missing because they are looking the wrong way, or going too fast, or whatever. oh, I don’t know. The ordinary can be really interesting if you just look at it long enough.

All the content of this blog is copyright, but you can use these images if you are a friend, and I don’t really mind nice friendly types of people using them as long as they are not using them for any commercial gain. I would however expect a credit and a copyright symbol to go along with them. Like this. © simon sharville or © economy custard. If I find them being used anywhere without one of these or being use to make money I will have to come around and either poke you in the eye or stamp on your foot, or something.

Oh and you can leave comments, I like comments, they make me feel wanted.

16 Responses to read and forget

  1. Anne says:

    simon, love it, managed not to fall asleep and looked through food, hamburg, packaging and funghi – my main interest anyway… found a great book about danish packaging design from the 60 -70s, the aera of the spunk design – will send some pics soon,

    l a x

  2. Lindsay says:

    i’ve had to pace myself so as to not go through all of your photos at once. so far have gotten to “found” and have still not fallen asleep, nor even nodded off briefly. these are such great little glimpses of what you can see around you when you actually LOOK. i have a folder on my computer titled “par hazard” where all my unclassifiable photos go and it makes me happy to know that i’m not the only one out there collecting seemingly useless images. keep doing what you’re doing!

  3. sounds fancy having a .com (well I think so) cant wait to get my hands on the new camera which will travel with me always. Next time we meet I will learn how you have constructed your web site. And may bribe you with a bottle of red coloured liquid.
    Back to Economycustard – its brilliant and if you don’t mind I will link it on my site, keep it going Simon most of the daft ones have been caught good to see your still free and able to see things differently.

  4. Andy Pontin says:

    Love it.
    “good to see your still free..” Are the authorities still trying to track you down, after all these years?

  5. paul says:

    Simon, my friend, you make the everyday beautiful. Things that normally annoy me are rendered aesthetic by your camera.

  6. Simon
    Simply, ace.
    Your photos are great
    and you put the cream of humour on top with your tags, titles
    and witticisms

    Plus, I miss you

  7. Steve says:

    I came across your website by accident.

    It is a small act of genius. Thank you and well done.


  8. nomdeplume says:

    It’s always a delight when economycustard turns up on Google Reader. Just wanted to say thank you. Love your photos, and the sensibility behind them.

  9. edsmith0277 says:

    Devilishly brilliant and funny.
    Custard is taking over the planet

  10. Gordon Trick says:

    well, I have stuff that is equally banal, but I’m too lazy to start my own blog. Can I take advantage of yours to acquire some sort of audience? Actually it’s not laziness, it’s drink. There you have it. But I have some nice pictures of my recent drive across Saskatchewan, which was largely done while sober. And that’s a feat in more ways than one.

  11. Taryn Lockitch says:

    Your hilarious! I have also always liked scrap books. I came across your site in a random search for images of the contents of your fridge. thanks for the laugh. Ive subscribed so I keep updated on what your up to and slowing going through all your photos!

    • simonsharville says:

      Thanks Taryn. Your comments are much appreciated. Knowing that people really like it keeps me putting new things up.
      All the best.

  12. bigfishbike says:

    Keep putting new things up – great work! I stumbled upon your site by accident and it’s a gem!

  13. Eliis Lander says:

    This website brightened my day at work.

    Thank you,


  14. Really enjoying this Simon!!

  15. pat h. nu says:

    I go through all the photos when my world feels coneless. It helps.

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